Hollie Parkinson · Creative Direction

Rooms that tell stories,brands that linger.

About me

Creative that earns its place on the P&L.

I'm Hollie. A creative leader who builds brand worlds that customers actually buy into. A decade running creative across campaign, editorial, store and digital, translating commercial strategy into work that moves product and shifts perception.

I fix the friction between commercial trading and high-end creative. Bring me in when the work isn't converting, or when the brand feels disconnected across channels.

Get in touch
Hollie Parkinson sitting on an orange velvet sofa

Collaborators

Selected
Work.

Portfolio [01 / 08]
Ballpark
B2B SaaS · Creative & Campaigns

Ballpark

End-to-end creative and campaign system across paid, lifecycle and in-product moments.

4× inbound leads · Q1 2026

Case study soon
Me And All My Things
Made · Social-first Campaign

Me And All My Things

A social-first concept shoot and bespoke display type built around MADE's brand collaborations.

Case study soon
MADE Lates
MADE · CHRISTMAS CAMPAIGN

MADE Lates

Festive campaign shot through a soft natural haze. Pre, during and post-party rituals.

Case study soon
Klee
Brand & Marketing

Klee

Klee is skincare that's actually gentle. 100% natural, made to work with young skin and protect its natural barrier, with none of the harsh ingredients that don't belong there. The right first step for your child learning to look after their skin. Your skin. Your rules.

Case study soon
SSI
Non Profit · Brand Guidelines & Official Report

SSI

New brand guidelines, colour palette and social marketing templates. Plus the visual identity and design for the MBOH Breakthrough report.

Case study soon
Client Feedback

What it's
like to work with me.

Working with Hollie brought vital strategic clarity and creative direction to Feather & Black's product and brand evolution. Her collaborative approach and expertise have laid a strong foundation for our long term growth and truly elevated our premium market position.

Emma Long

Dreams

Partnering with Hollie was invaluable for Feather & Black. She combined industry knowledge with creative vision to elevate our product and design direction. Hollie worked fast, collaborated seamlessly, and delivered clear strategic direction that has set us up for long-term growth. Not only answering the brief, Hollie builds the brand foundations future success rests on. Looking forward to hopefully working with Hollie again.

Sarah Morgan

Feather & Black

Hollie made an immediate impact at MADE, quickly identifying product and design gaps that translated into strong commercial results. She had an instinctive understanding of the customer and a sharp eye for design. By building strong relationships across the business, she unlocked opportunities and helped elevate the assortment in a way that felt both fresh and distinctly MADE.

Roger Clarke

Made.com

Hollie is a natural leader who brings clarity, pace, and a creative energy to any challenge. At Dwell, she made an immediate impact by building a clear product roadmap and using her strong sourcing and retail insight to elevate the offer. She's commercially minded and effectively turns strategy into action. An asset to any brand navigating transformation.

Andy Vick

Dwell

The Numbers
behind the work.

Creative leadership measured the way the board measures it. Categories, customers, budgets, time.

Category

£110M

Category scaled from £50M in three years

Audience

1.3M

Engaged customer database built and retained

Leadership

7 yrs

Director-level brand & creative marketing ownership

Practice

My
Services.

A small, sharp practice. Four ways I usually work with brands:

  • The visual system your whole business can trade against, from hero campaign to PDP.

    • 01Brand identity & visual language
    • 02Photography & art direction
    • 03Tone of voice & messaging
    • 04Toolkits for in-house teams
[ Let's talk ]

Got a story
worth telling?

If you've got a brand to build, sharpen or relaunch, I'd love to hear about it. Drop me a line and let's see where it goes.