Relaunch MADE. Make the brand look alive again.
The MADE relaunch. Fun, playful, unmistakably MADE. £20m in sales in the first six months.
I led brand and creative end to end: the strategic platform, the campaign idea, and the system that scaled across OOH, paid social, .com and the TFL homepage takeover. It had to feel unmistakably MADE in a category that defaults to beige product on grey.
Role
Head of Brand & Creative
Year
2024
Scope
Campaign, OOH, paid & social, TFL homepage takeover (2 weeks)
Partner
Transport for London
Sales
£20m
Reported sales in the first six months post-relaunch
Conversion
2×
Site conversion rate vs. campaign benchmark
Media
↑ CPC
Outperformed paid benchmarks across channels
Gallery
