Cosy, the MADE way.
MADE's autumn world. Warmth, intimacy and desire, built to pull customers deeper into the brand across every touchpoint.
Craft and quality, warmth and desire. The set was built from dyed parachutes draped like curtains. A soft architecture, hired from CSM, that gave the campaign a world to live inside and a system that scaled across .com, email, paid social and in-store.
Role
Head of Brand & Creative
Year
2024
Scope
Campaign concept, art direction, .com, email, paid social, in-store
Format
Stills, motion, editorial
Engagement
+38%
Lift in homepage dwell time vs. previous AW launch
2.1×
Click-through on cocooning launch series
Social
Top 3
Best-performing organic campaign of the year
Gallery
